The Small Business Sector Has Risen

Saying that the recession trimmed the fat off the small business sector would be putting it lightly. Starting your own business is typically an up-hill battle but when the economic floor suddenly fell out from under the feet of so many Americans, a number of both new and old businesses came tumbling down, never to return. But now, data from several sources is showing that optimism regarding small businesses is on the rise with many owners estimating higher revenues and profits over the next 12 months.

According to a report from Wells Fargo and Gallup, the small-business optimism index for August was the highest it has been since the third quarter of 2008. A similar report from the National Federation of Independent Business indicated that last month's optimism was at the fourth-highest level it has been since the group started taking readings of the industry in December 2007. More detailed information from The Wall Street Journal/Vistage Small Business CEO Survey showed that 73 percent of the 678 participating business owners expected higher revenues in the subsequent year. Researchers with this outfit also found that 54 percent of small business owners expected profits to increase during the same time period. After analyzing previous data, it was determined that these are the highest proportions seen in these categories since June of last year.

So, what does all of this mean really? Well, it could mean good things are coming for many small businesses in Michigan and throughout the nation. But the recession is still having lasting effects in some areas, continuing to stop a fraction of business owners from getting on the ride of the recent economic resurgence--roller coaster that it has been in the past handful of years. For some owners, this might mean more cutbacks and closures in the future. But where I live, a number of small businesses have been taking a chance, opening, and subsequently thriving. In our downtown area, local residents can't stop talking about the new market that was built this year--it now houses a slew of entrepreneurs trying their hands at this and that. Elsewhere, restaurant options have been popping up left and right--the key to the food ventures that will last is three-pronged: good food, good service, and good prices.

Talk about a corny image: the key(s) to success! 

Substitute the word "product" for "food" and you have a solid business model for any up-and-coming company. It may seem like a no-brainer, but some owners neglect the obvious route of considering what customers enjoy in a restaurant or an auto shop or a grocery store or any other place of business. It's a rather simple formula and with it, many endeavors have gone far. With the effects of the recession dwindling, the playing field is leveling out and many more business owners will likely see their businesses blossom, as long as they understand their customers and the situations surrounding their businesses.

Don't Be Afraid to Fail, Just Make Sure You Don't Let Lessons Go Unlearned

At lunch the other day, my mother and I were sitting next to a man who was eating alone. Typically, these individuals stay within themselves, but our conversation piqued the man's interests so he spoke up. We ended up talking about an array of topics, but most important (to this blog) was the fact that he owned a business. The man's name was Sam and as we got talking about his ownership, my mother threw in a line she's begun saying with pride: "My son's opening a hostel over in Grand Rapids." While that was, at one point, more true than it is now, my partner and I have put the project on an indeterminate delay. So I told Sam this and he replied with a piece of wisdom that many have forgotten, telling me, "You're young enough to fail over and over again and still come back from it."

The word "failure" often strikes fear into the hearts of people, be they world-class athletes, a high-schooler taking a standardized test, or a small business owner shuttering the doors. Each of these types of people has their own environments and thresholds for defining failure. But even with different definitions, many people fail at failing because they let valuable lessons slip by while they wallow in their own self-centered concerns. For business owners, this may mean losing a major source of income--maybe even their only source of income. But even when times are tough, a strong entrepreneur keeps her or his analytical mind open. Consider examining the decisions that led to the closure or downsizing of your company--basically, what got you to where you are now? Was there anything you overlooked? Could you have asked for help at any point? If so, why didn't you?

While my partner and I were working hard on Stay Hostel, we were doing our best to generate awareness and keep interest alive. While interest was high--we even met someone who said "You're the

guys opening the hostel?!?"--it did not lead to any major financial assistance. One of the best things we received was the help of a real estate agent who would let us get a better look at prospective properties, free of charge. As I've said before though, money was an issue (because we didn't have any), so purchasing a property was largely out of the question, for the time being. We had chosen to go nonprofit in order to generate donations but then we realized that we were the only people who were really doing any work for the project. We had a board member acting as our treasurer, but he was too busy to put too much time on the ground. Another board member was present at one point, but he backed out when he realized that he had spread himself too thin.

Eventually, the fate of the hostel was left up to a single decision--that's how I see it, at least. We were

Uncle Scrooge says you've got to be "tougher than the
toughies, and smarter than the smarties!" You'll only get
smarter and tougher through trying and failing.

offered work at the Wayfaring Buckeye in Columbus after staying a single night there. Opportunities like this are pretty rare, from what I've seen, but good networking can bring them about. The issue was that I couldn't afford to pay rent in two places. But a buddy was looking for a place to stay, so there was hope. In the end, he decided not to take my place and I was prevented from gaining experience as a hostel manager. Soon after, we decided that we would dissolve the nonprofit and chase a for-profit endeavor, if we ever chose to ramp the project up again. Considering this a failure on our parts, we dwelled a bit on it. But soon we realized that we had spent a year honing skills we never knew we possessed: networking, organizing, interviewing, social media marketing and web design, just to name a few. While we may have failed, we developed ourselves and will take the skills we've gained and the lessons we learned into the future.