A business owner essential: properly vetting employees

What do potential employers have to do to properly vet an employee? Obviously carefully constructing a set of interview questions to gauge whether the applicant is a good fit is paramount. Small businesses in the midst of reviewing applicants will generally ask questions relating to previous job experience, personal characteristics, and skill sets. Indeed, asking an applicant how they found out about an open position can very revealing. Applicants simply looking for a job will typically reply that they found the position after viewing general job listings. A better bet is to find an applicant who has taken the initiative to seek out your company. They generally have a stronger interest in helping your company achieve success.

In order to find the right fit, strong applicants should be amenable to the company’s culture.  Likewise, employers should ask applicants what they like about their current job, what their preferred career path looks like, and how their skill sets have might be helpful in the position.

However, properly vetting an applicant requires more than an interview or even calling references. If an applicant gives satisfactory answers to an employer’s interview questions, time and energy can be expended on the next step in the process. That is, an employer should take a close look at an employees prior connections, credit history, arrest record (or lack thereof), certifications, and of course, employment history. However, a potential employee must sign a consent form allowing the company to conduct this kind of investigation.

If the position your company is hiring for requires multiple, discreet levels of vetting, a professional employment agency can be hired to conduct background screenings for applicants. Additionally, if your business needs to protect against any rist, a surety company may issue a bond (a surety bond is a promise to pay one party a certain amount if a second party fails to meet a contractual obligation.) A bond protects the payee against any kind of loss if the payers fails to meet an obligation.

Most interviews will not these sorts of require advanced levels of checking, but, on the other hand, an untrustworthy or, heaven forbid, criminal employee can cause a large amount of damage to a company in a small period of time. Due diligence is always recommended.

Millenials and Entrepreneurship

Here is Alexis Ohanian, co-founder of Reddit, being interviewed about Millennials, opportunities for start ups, and the sudden burgeoning of entrepreneurship among young people.  This blog has covered before the situation young people are in coping with the present bad economy. Ohanian point, that the lack of economic opportunities means that there's no opportunity cost for entrepreneurship, and that this is the silver lining in our economic cloud is an interesting one. He also points out that the barriers for entry into business have never been lower because of increased access to consumers and open source software.

Michigan Future, Inc. put out a report several years ago with the purpose of attracting knowledge workers to Detroit and thereby encouraging the revitalization of downtown Detroit. Their "knowledge workers" are Ohanian's audience as well - young, very bright, creative, willing to work hard and take risks. In the past they've gone where the jobs are and taken their energy and drive with them, reducing the fortunes of smaller cities already on a downward spiral and enriching larger cities with, arguably, enough knowledge capital. Now, however, with good jobs hard to find nationally, they have incentive to stay where they are and build their own opportunities.

The less fortunate part of this is that knowledge workers - people who can create with "a laptop and an internet connection" are only a small subset of the general population. Most would be small business entrepreneurs still need some capital to get started. Even if you have the knowledge to build a parts washer to spotlessly clean engine liners, you can't do it without investment capital. While some small businesses can be run from home, manufacturing plants, auto garages, medical care centers, and organic farms, to name but a few, cannot, and those are the businesses who will hire workers who are not knowledge workers but still need employment. The economy won't get better until there are jobs available to the average worker, not just the specialty one.

It is, however, a blessing for very bright people who don't want to move away from their communities to find their livelihoods. And, eventually, many knowledge workers do generate jobs from their risk taking. Reddit only has 28 employees, but Ohanian has other projects that fund average people looking for a break.  It's not an overall solution to the nation's economic problems, but for those people he's helped get exposure and funds it's been life changing. We need to see more of this virtuous cycle of economic activity.

The American Dream, Revisited

Unemployment is one of those dreadful words that has peppered our news religiously for the last decade.  It has ebbed and flowed with each year that passes.  To the average American, unemployment simply refers to whether one has a job; but to a Generation Y American the underlying meaning is much more complex.  

Generation Y, generally referring to those born in the early 1980s to the early 2000s, is the most educated group to ever face mass unemployment.  Millennials, as they are also referred to, were raised in a world that taught them to attend college after high school, graduate, and get a well-paying job in a company that provides benefits and a 401K.  The Great Recession, which began in 2007 and ended in 2009 severely hindered this reality.  

Laziness is a common misconception associated with Generation Y.  Graduates are scattered among society making coffee at the local Starbucks, checking out guests at Meijer, and cleaning houses weekly.  “Get a real job,” is tossed around lightly by older generations.  The sad truth is that 27-year old Amy does not want to be brewing your Pumpkin Spice Latte, but the cost of paying off her college education leaves her no choice.  Amy has to accept any job she is offered, even a minimum wage job with little to no room to be fastidious.  53.6 percent of college graduates 25 and under are either unemployed or underemployed, according to the Associated Press.  

Millennials unable to find jobs in their desired fields are turning to jobs that are severely beneath their skill sets.  Many 20-somethings graduated from college, only to find the pool of competing applicants had more than tripled while they were in school.  The dream of each generation doing better than the last seems as far away as that ideal job.  Born from Baby Boomer parents, the expectation of financial success still seems reasonable for Generation Y, but the economy simply cannot supply the jobs.  Since the recession began in December 2007, average incomes for 25 to 34- year-olds have fallen 8 percent.   

A report released in August 2013 by PayScale and Millennial Branding, claimed that Generation Y is specifically underemployed and overqualified for the jobs they are working.  During the Great Recession many Baby Boomers and Generation X-ers lost their higher-paying jobs and instead settled for lower-paying, entry-level positions that would have normally gone to Millennials.  Generation Y seems to have been left out of the equation, and pushed into un- or underemployment.  College grad Ys are routinely cleaning Boomers' designer homes, if they can find the work.

The outlook for Generation Y is definitely not as bad as it could be, but it is not the ‘American dream’ that has been molded by older generations.  This dream needs to shift into the reality of what the economy can offer this group of young people.  Different expectations need to be laid out and different aspirations set.  It may not be as bountiful as past generations, but it will not lack in creativity, innovation, and growth.    

Data on Small Businesses is Hard to Collect; Internet Remains Viable Marketing Option, Regardless

It seems that the number of workers in the U.S. has risen again, pushing the unemployment level down to the lowest it has been since December 2008. By adding 162,000 jobs, employers have brought the unemployment rate down to 7.4 percent--according to the U.S. Department of Labor. Even with these detailed figures, experts are uncertain about the employment rates among small businesses. According to a report from the National Federation of Independent Business, the number of employees lost per business in July was 0.11 workers. But a conflicting report from ADP said that small businesses added 82,000 employees that month, contributing more than 40 percent of all new payrolls.

This conflict underscores the perplexity of gathering data for small businesses; it can be extremely difficult--nearly impossible, in some cases--to get a realistic estimate of the goings-on in the small business industry. With so many people opening and closing their own start-ups each year, the market is constantly in flux. An accurate picture becomes very hard to develop, especially when a number of people are operating out of their homes. Studies indicate that nearly 70 percent of entrepreneurs in the U.S. choose to start their businesses in their residence. Nearly 60 percent continue to work from home after their businesses have become established.

But with the Internet in the majority of our homes and literally a single click away, this should not be surprising. If you are running an online business and you have space to store product at home, working out of your house should be a no-brainer. There is no reason to pay extra for an unnecessary retail space when the majority of your sales are online. Not to mention the fact that you can write a home office off during tax time. Even better is the fact that, on most days, you can work in comfort because the only presentation that matters online is that of your business. When doing in-person business though, much of the game changes.

But even for the people who have an actual storefront, the Internet can be extremely helpful. Using it to bring in more customers is a great strategy as many individuals turn to their computers and smartphones for suggestions and reviews in their locale. If you happen to be an automotive repair shop that has a solid online presence--and you have good reviews, which you will if yours is a business that respects its customers--it is likely that you'll start receiving more clients in the near future. People often turn to Google to diagnose issues with their vehicle, just like they do with their bodies; if you can determine the keywords that people typically search for in the geographic location of your business, you may be able to get your business to pop up during this diagnosis period. Online marketing strategies exist for every type of small business. Using these may help grow your company into something both concrete and profitable, giving you the ability to hire more people and further contribute to the employment rate.